7 Brilliant Tips for Filming a High Quality Commercial Video Production


Are you planning to shoot a video? Read our tips about commercial video production and ensure your video is effective, captivating, and of high quality today.




Are you considering commercial production services this year? Adding a video to your landing pages could boost conversions by 86%. In fact, nearly 70% of consumers prefer videos over text when learning about products and services.


About 88% of marketers are satisfied with their social media video marketing ROI.

However, about 64% of marketers say videos are the most difficult form of content to create.

With these commercial video production tips, you can set your next video project up for success. Then, you can start using video content as part of your overall marketing strategy. Adding videos to your marketing strategy could help you better appeal to customers.

You could boost website traffic, brand awareness, leads, and sales as a result.


With a plan, you can maximize your time and ROI. Learn how to produce high-quality video content with these tips today.


1. Gather Research

Before rushing to set up the lights and camera equipment, sit down and consider why you want to learn how to produce high-quality video content. What's the purpose of your commercial video production content? What key performance indicators (views, leads, sales, etc.) will you track?


Gathering research and developing a plan will help ensure your commercial film production accomplishes your goals. Otherwise, you might waste valuable time.


For example, you could create video content that fails to appeal to the viewer's interests or needs. In fact, nearly 74% of shoppers get annoyed when website content doesn't appeal to their interests. Another 65% will switch brands if a company doesn't personalize communications.


Understanding your target audience will help you personalize your next commercial film production. You can create content to appeal to the consumer. Personalization could help you generate more leads and sales. 80% of shoppers are more likely to make a purchase when brands offer personalized experiences. You could improve the ROI on your marketing spend by eight times while lifting sales by 10%.


First, determine who your customers are. If you're focused on a broad audience, create buyer personas. Segment consumers into groups based on:

  • Gender

  • Age

  • Location

  • Household income

  • Marital status

  • Buying behaviors

  • Interests

  • Hobbies

  • Education

  • Language

  • Career

  • Pain points

Gather keyword research to determine what questions your customers ask online, too. Then, plan to create content that answers those questions.


Gathering keyword research will help you optimize your next commercial video production for search engine optimization (SEO). SEO could boost your organic rankings on search engines like Google. You could have an easier time reaching your ideal customers online as a result.


2. Maintain Brand Consistency

Before you start working on your commercial film production, keep your brand in mind. Your brand includes your:

  • Mission statement

  • Vision statement

  • Logo

  • Color palette

  • Font styles

  • Imagery styles

  • Voice

  • Tone

  • Personality

Maintaining brand consistency could help consumers recognize your business simply by glancing at the video. Consistency could help brand awareness and recognition grow, too.

Nearly 60% of consumers prefer shopping from brands that are familiar. You could generate more leads and sales by using your unique brand within your videos.


For example, you can add your logo to the bottom right corner. You can also use it in the opening or closing sequence. Consider using your brand's color palette, too.


3. Plan the Script

Make sure your commercial video production has a singular focus. If you try to cover too many topics in a single video, it could stretch too long. You might struggle to maintain the viewer's attention, too.


Instead, determine what topic you're covering. Then, consider the video format you want to follow. Perhaps you want to create a(n):

  • Brand film

  • Animation

  • Educational video

  • How-to/tutorial

  • Documentary

  • Vlog

  • 360° experience

  • Behind-the-scenes video

  • Product teaser

  • Company culture

  • Q&A video

  • Testimonial video

  • Demonstration/instruction

  • Personalized video

  • Thank you video

Determining the type of video you want to create can help inform your script. Consider which talking points you want to cover.


Writing out a script will help you maintain focus. Try to remove fluff from the script.

Then, add a strong call-to-action (CTA) at the end of the video. The CTA should align with the video's purpose. For example, perhaps you're creating a product teaser to encourage pre-sales.


Make sure the video's purpose, title, content, and CTA all align.


4. Consider Sound and Lighting

Take the time to consider your camera equipment. If you're new to creating video content, consider working with a video production company. They can provide and set up the equipment you'll need to record your video.


Editing takes time. Keeping the sound quality and lighting in mind before you start rolling can save you time during editing.


First, consider using lapel or lavalier microphones. Hands-free sound equipment can improve the shot.


Make sure your footage isn't over- or under-exposed. Set up the lights and complete a test shot beforehand.


Use a tripod to ensure the camera remains stable while recording. Make sure the camera is in focus, too.


5. Frame the Shot

Make sure to obey the rule of thirds. Frame your subject off-center to give movement and life to the shot. Otherwise, filming straight on and centered can make the shot look unnatural.


Remember, you can choose a professional video production service to simplify the process. They can help you find the right gear and assist you during prep.


6. Assemble the Rough Cut

Start recording, taking a few different shots at different angles along the way. Then, you can start assembling your rough cut. Clean up your clips by adjusting each start and end point.

Remove any giggles, false starts, or awkward pauses. Editing the sequence using trimmed cuts will make it easier in the long run.


7. Complete Post-Production Edits

Consider adding a few simple transitions and effects. Don't go overboard. Otherwise, the edits can become distracting.


Your commercial video production might even seem cheap.

To enhance the production value, consider the transitions, text, music, and other elements you can add to enhance the final production.


Start Rolling: 7 Tips for a High-Quality Commercial Video Production


Lights, camera, and action! With these tips, you can create a high-quality commercial video production with ease. Adding a video to your marketing strategy can help you better appeal to customers.


With help from a professional video production company, you can set your production up for success with the right equipment.


Ready to start rolling? We're here to help.


Explore our gear today to discover everything your next production needs.

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